Two ISPA Colleges have specific membership criteria which includes the opportunity to use a trademarked approach along with logos that tell the public that you belong to a specific class of therapist.
The two Licenses are:
1) Strategic Hypnotherapy| Strategic Hypnosis | Strategic Hypnotherapists, which are all trademarked terms.
2) Gordian Therapy and related terms like the Gordian Pillars of Psychotherapy
Assuming you are eligible for this license, why would you pay a little under 0.50c per week to have this trademarked logo on your website and other marketing materials?
The first, and most obvious answer, is that it gives you a point of distinction that gives you a comparative advantage in the marketplace.
If you want to stand out from the crowd, this is one way to do it.
Furthermore, because this is trademark protected, neighbouring therapists and other competitors cannot claim to do the same thing that you do. If the client thinks that all therapy is basically the same, then price becomes a primary determinant. It is important to be able to move the potential client’s focus away from price and more towards the value and the results. The best way to do this is highlight that what you do is very different and cannot be compared to other approaches.
Should a client suggest that they can get exactly what you do from a competitor at a lower price you can point out that only those with this logo do what you do.
Should someone who does not have this license claim to be a strategic hypnotherapist or claim but they run the Gordian Pillars, all you need to do is alert the owner of the copyright In this case, the Institute of Applied Psychology) and they will pursue the matter on your behalf.
Once a license is set up it, and the licensees must be protected. It is that same $.50c per week that will pay for your protection.
Is $25 per year for a unique point of difference worth it? If you think about it, if you even get just one client session based on the authority and credibility of that logo, your $25 fee per year has paid for itself several times over.