HONE YOUR SKILLS AND KNOWLEDGE
Continuing Professional Development (CPD) Calendar
Check in regularly to see what is coming up on the schedule
“Breakfast & Brains” – a Free members only networking morning on 3rd Friday every month.
Come and Join us, Have your questions answered, your Successes celebrated and your Network of fellow Therapists increased.
Breakfast & Brains is our Monthly “ask anything about clinic development, clinical queries or anything else” networking session. These networking mornings are the perfect place to connect and learn from other practitioners.
These 60 minute morning events are designed to provide you with a platform to discuss hot button issues, share ideas and support the great people of our industry to grow.
We have discussed a wide range of member queries ranging from how to find a quality website designer, how to describe our services so our copywriter and Business Coach really understand what we do, how best to deal with Anxiety amongst our clients – and ourselves.
This is a collaborative, member driven event where we get to:
- – ask your business growth questions
- – share your business growth successes
- – discover different views about what is critical when setting up your practice, and make your own informed decision
- – distinguish between which business tools work for us in a clinic practice, and which ones will cost us money and more importantly time
Date: ALWAYS 3rd Friday of the Month
Time: 10.00 to 11.00am AEST
Networking time is 9.30am to 10.00am
Online venue
Member only event – no charge
Tuesday 17 December 2024 7pm – 9pm AEDT
SESSION 6 – Creating a Go To Market Strategy
As you establish your therapy practice, developing a robust Go To Market Strategy is a critical step that shouldn’t be overlooked. This strategic approach will serve as your roadmap for introducing your services to your target audience and positioning yourself effectively in the market. Your Go To Market Strategy should encompass how you’ll reach potential clients, differentiate your practice from others, and communicate your unique value proposition. It’s about more than just advertising; it’s a comprehensive plan that includes your pricing strategy, your chosen marketing channels, and how you’ll build relationships within your community. Consider which platforms your ideal clients frequent, whether that’s social media, professional networks, or local community groups. Think about partnerships you could forge with other healthcare professionals or organisations. Remember, your strategy should be flexible enough to adapt as you learn more about your market and as your practice grows. By investing time in crafting a thoughtful Go To Market Strategy, you’ll be setting a solid foundation for attracting and retaining clients, ultimately contributing to the long-term success of your therapy practice.
